For pool builders

You're already paying
for this. Just not to us.

Unsigned variations. Evenings doing quotes. Three weeks waiting on a tile choice. Most builders have never added it up. Put your numbers in and see what it comes to.

Ask a builder what their software costs and they'll tell you to the dollar. Ask what unsigned variations cost them last year and most have no idea — because it never appears on an invoice. It is almost always the bigger number.

What running jobs the old way costs

Adjust these to match your business. Nothing is sent anywhere.

Your year, roughly

Pools you build a year 12

Variations that never got signed

How often does extra work go unbilled? 25% of jobs

A verbal “yeah go ahead” that never made it onto paper. Most builders put this between 15% and 35% when they actually think about it.

Typical value when it happens

Admin you do after hours

Hours a week on quotes, claims, chasing 8h

What your time is worth an hour

Waiting on client decisions

Days per job lost waiting on selections 10

Tile choice, coping, shell colour. Only about a third of this typically costs you anything — the rest absorbs into float, so that's all we count.

Unbilled variations

$10,500

3.0 jobs a year at $3,500

Admin time

$35,360

8h/week at $85

Programme slip

$14,400

the portion you actually wear

What that adds up to

$60,260

every year

The Growth plan is $8,988 a year — about 6.7× less than what running jobs this way is costing you. Put another way: it pays for itself if it saves you 3 unsigned variations a year.

Where this is soft

The admin figure assumes you'd otherwise spend those hours on billable work or actually get them back — in practice some of it just moves elsewhere. Treat it as the value of your evenings rather than cash. The variation and delay figures are the solid ones, and on their own they usually clear the subscription cost.

Where it actually changes your week

Not features. The specific moments where a job goes sideways, and what happens differently.

How it usually goes

Client picks a tile in a text message. Three weeks later they say they meant a different one.
You mention the extra tap point on site. They nod. Nobody writes it down. You wear it.
Rained out Tuesday and Wednesday. You remember, but there is nothing on paper when you need an extension.
Progress claim built from scratch each time, cross-checked against a spreadsheet at 9pm.
Client rings in year three asking who supplied the pump. You go looking through emails.

How it goes on Poolified Pro

Client confirms the tile in their portal. Timestamped, priced, locked. No argument available.
The tap point raises a variation with the cost broken out. They sign it before you start.
Weather days logged as you go, tied to the phase they held up. The EOT claim writes itself.
Claims draw against stages that unlock when the work completes. Approved variations roll in automatically.
Every warranty in one register, still there years later. That is also what replaces retention.

And the leads work out cheaper too

Secondary to the above, but worth checking. Your plan includes a monthly allowance of briefs — here's how that compares to what you spend on ads now.

What you spend now

Monthly ad spend (Google, Meta, agency fees)

Enquiries you get from that per month

How many of those turn into signed jobs? 15%

What you'd spend here

Briefs you'd unlock per month 10

The Growth plan ($749/mo) includes 16 unlocks. Beyond that, top-up bundles apply.

Your current cost per enquiry

$167

$2,000 ÷ 12 enquiries

Cost per brief on Poolified

$75

$749 ÷ 10 briefs

Your cost per signed job

$1,111

≈ 1.8 jobs/month at 15%

Cost per signed job here

$499

≈ 1.5 jobs/month at the same 15%

On your own numbers, a brief here costs $92 less than an enquiry from your ads — $918 a month at 10 briefs.

The honest comparison

Cost per lead isn't the whole picture, and we'd rather set this out plainly than have you find out later.

Where ads win

The enquiry is exclusively yours — nobody else is quoting it
You control targeting, messaging and volume
Builds brand awareness that compounds over time
No cap on how much work you can generate

Where Poolified wins

You see the brief before you pay — budget, pool type, site access, timeline
No spend on clicks that never become an enquiry
Homeowner has already decided to build, not just browsing
No agency fees, no minimum spend, cancel any time
You choose which jobs suit your equipment and calendar

One thing to be clear about

A brief on Poolified isn't exclusive — up to four builders can quote the same job. An enquiry from your own ads is yours alone. That's a genuine difference, and it's why we don't suggest replacing your advertising with Poolified. Most builders are better off running both: ads for reach and brand, Poolified for qualified briefs you only pay for when you actually want them. The comparison above deliberately uses the same close rate for both, rather than assuming our leads convert better than yours.

Why it works out cheaper

You're not paying for clicks

On Google you pay every time someone clicks — including the researchers, the price-checkers, and the people who bounce in four seconds. Here you only pay when you've read a brief and decided you want it.

The qualification is already done

Every brief includes budget range, pool type, site access, powerlines and timeline. You can tell before you pay whether it's a job you'd want and whether your machinery fits down the side.

No agency in the middle

Agency management typically adds $1,000–2,000 a month on top of ad spend. There's no equivalent here — the membership is the whole platform cost.

Put one real job through it

Fourteen days free, no card. Run a live job through selections, a variation and a progress claim. If it doesn't hold up against how you actually work, walk away.