Pricing

Everything in one subscription.

Free for homeowners, always. Builders pay one monthly fee that includes their brief unlocks and the project management tools — no per-lead billing to watch, no lock-in.

All prices are in AUD and include GST.

For homeowners

Free — always

Submit a brief, get matched with up to 4 verified builders, and compare formal quotes against a standard inclusions checklist. Poolified never charges homeowners anything, at any stage.

Get free quotes

For builders

Poolified Pro is a complete product on its own — if you have enough work and just want to run it better, take it standalone. If you want briefs as well, the bundles add them at a fraction of what a lead costs anywhere else.

Panel
Stay listed, quote occasionally
$99/mo
  • Listed on the verified builder panel
  • 1 brief unlock included each month
  • Public builder profile
  • Buy more unlocks any time
Start on Panel
Software only
Poolified Pro
The software, on its own
$399/mo
Compare to around $750/month for generic construction software
  • Unlimited live projects
  • Selections with proper allowance and PC item maths
  • Variations requiring client sign-off
  • Progress claims tied to completed stages
  • Client portal under your business name
  • Practical completion and warranty register
  • No brief unlocks — add them any time
Start free trial

Or add briefs to it

Same Pro software, with a monthly allowance of pre-qualified briefs on top. The unlocks work out cheaper this way than buying them any other way.

Foundation
Pro, plus a steady trickle of work
$549/mo
$150 on top of Pro for 6 unlocks — $25 each
  • Everything in Poolified Pro
  • 6 brief unlocks each month
  • Unused unlocks roll over for one month
  • Licence and insurance verified panel listing
Start on Foundation
Most popular
Growth
Pro, plus a pipeline to keep full
$749/mo
$350 on top of Pro for 16 unlocks — $22 each
  • Everything in Poolified Pro
  • 16 brief unlocks each month
  • Unused unlocks roll over for one month
  • Priority position in your service regions
Start on Growth
Scale
Multiple crews, multiple regions
$1,199/mo
$800 on top of Pro for 35 unlocks — $23 each
  • Everything in Growth
  • 35 brief unlocks each month
  • Priority matching — you see briefs first
  • Multiple team logins
  • Named account manager
Start on Scale
Need more in a busy month?

Top-up unlocks never expire, so anything you don't use stays on your account.

5
unlocks
$195
$39 each
10
unlocks
$390
$39 each
25
unlocks
$925
$37 each

Pool Concierge — for homeowners who want a hand

Desktop Review
45-minute video call
$249

A live video call where we pull up satellite imagery of your property and position a pool to scale on your block — so you can see how it actually fits before a single builder walks through the gate.

Site Visit
On-site, approx. 90 minutes
$749

One of our people comes to your property, walks the site, measures access, and checks the things satellite imagery can't show you — slope, soil, drainage, and where the services run.

Optional, and completely separate from getting quotes — the brief itself is always free. More on the concierge service →

Marketplace

Private seller
Free

Listing is free and we take no commission on your sale — we never handle the money, so we've no claim over what your item sells for.

Trade seller
$39/mo

For pool shops and suppliers listing regularly — unlimited listings, a verified trade badge, and 2 featured listing credits each month.

Featured listings from $19. Seller plans in detail →